Guangzhou Olansi Healthcare Co., Ltd is a company that
manufactures a variety of air and water purifiers. The company is based in
China. The company has been providing services to its customers around the
world.
When the haze became “new weather”, the air purifier market
crowded. At present, the popular brands are the original home appliance
industry’s well-known brands, and dedicated to the china air purifier manufacturer to do
business, the market is still relatively small. Chinese consumers in the
purchase of such “new technology products”, but also more inclined to
well-known brands. So, this formed a phenomenon: well-known brand prices sell
well; nameless brand even the opportunity is very small.
Air purifier market brand in power
It is reported that in 2014, China air purifier retail sales are
expected to reach 3.6 million units, sales will exceed RMB 9 billion , which is
a very exciting number. At present, the industry like Philips, Samsung, Asia
and other domestic and foreign brands are sought after by consumers.
I recently interviewed a number of enterprises to do air
purifier. Of course, those enterprises although not very famous like we
mentioned in above, but their living conditions, it is the reaction of the
development of the industry. At present, many of the emerging enterprises for
small and medium are doing air purifiers, some imitation of the appearance,
imitation technology; some are directly to do low-cost products, and these are
also the largest on the market a class of purifiers.
In Taobao, the author also tried to search the “air purifier”,
the page out of the product in addition to thousands of dollars, there is a
large part of the beautiful small purifier, and the price is only about RMB
100, some lower , And on the brand, it is hundreds of species have. So cheap
products, buy people still have. And like a TCL a price of RMB 732 for the air
purifier week sales of 2329, the highest in the sales show, the other as the
United States, Philips and other sales are also high.
The above phenomenon and data show that the current air purifier
market, brand messy, the price varies. Well-known brands are more popular, and
the price of RMB 1,000 – RMB 2000 in product sales the best. This shows that
the air purifier this market, the brand is still in power.
OEM is also a good choice
In the context of the development of the brand in power, many
small and medium enterprises feel bad to do. Some companies do their own brands
have said: This market is great, but to open, really a bit difficult,
According to Zhongyikang market retail sales data show that from
January to May this year, the domestic air purifier market, the international
brand sales accounted for up to 81.99%, up 1.54% over the same period last
year, sales of the top five brands are Philips, Panasonic, Sharp, Asia and
Whirlpool. Foreign brands of products are generally higher than the price of
domestic brands a length. And consumers are willing to pay for the high price.
Olansi is a professional OEM air purifier business,
business-related responsible person said: the current market to do a new brand
is not mature enough to do OEM, although low profits, but still can be
developed. And other technology is mature, the market development is ripe, and
then into the licensing of the road, this will be more with less. Indeed, the
current market to do their own brand, in addition to the market has been
outside, some unknown small brands, even the opportunity is not, was eliminated
by the market.
Air purifier why so many companies want to share, in addition to
low cost, profit, there is an important factor, it is a great market
development space. For the current market penetration rate are less than 0.5%
in this line, So futures development is immeasurable.
In fact, how’s the effect of air purifier, According to compare
with foreign brands and domestic brands, We has found except the brand value,
the technology also have controversial. However, as for the current market, the
industry also need more people to guide the industry to the correct development
in the future, air purifier can be the same as abroad used to millions of
households, so that health has become the daily needs of consumers.
About Guangzhou Olansi
Healthcare Co., Ltd
Guangzhou Olansi Healthcare Co., Ltd
is a company based in China that is involved in the manufacture of air and
water purifiers as well as disinfectant water machines. To know more about
their products, please visit their website.
Contact:
Person: Daniel Yuan
Company: Olansi Healthcare Co., Ltd
Add: Gaosha Industrial Zone,Zhongcun,Panyu
District,Guangzhou,China
Tel: 86-20-86000438
Email: daniel@olansi.net
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