This is the best air purifier you’ve been waiting for

In every issue of WEALTH Arabia, once you’re done with the first half of the magazine’s investment insight, you’re able to treat yourself to a peek at the finer things in life, the things we all work so hard for—OEM Air Purifier luxury holidays, products, cars and experiences.

Here’s a high-end product for you, but for once, it’s not a watch. There’s no gold or gems to be found. But it might be one of the best purchases you make this year.

According to annual report The Little Green Data Book 2015 published by The World Bank Group, The UAE topped their air pollution list, with air containing 80 micrograms of pollutants per cubic meter. In general, pollution is even worse in the home than it is outside, according to Dyson.

The UAE Government is doing what it can to address this problem. The Emirate of Abu Dhabi has made efforts to improve ambient air quality. Abu Dhabi’s vision for ambient air quality management is defined in Environment Vision 2030 as “Clean Air Contributing to Safe and Healthy Living Conditions”. The UAE has a target to reach 90 per cent adherence to the WHO air quality guidelines by 2021.

Further to that, The National Strategy and Action Plan for Environmental Health 2010 is the federal strategy on indoor air quality, while the Environment Vision 2030 and the Air Quality and Noise Strategy for the Emirate of Abu Dhabi provides high level direction and an action plan for indoor air quality management at Emirate level.

According to the UAE State of Environment Report 2015 by the Ministry of Environment & water, the concentrations of particulate matter with diameter less than 10 microns are measured in 32 stations. The concentrations of particulate matter are measured at residential, industrial and common stations. The concentrations of particulate matter with diameter less than 10 microns increase in certain months of the year namely summer months and decrease in other months, due to the influence of monsoons that cause dust-laden storms, particularly given the UAE semi-desert dry climate. The sources of particulate matter with diameter less than 10 microns vary; they may result from human activities or natural sources. In the case of the UAE, natural resources are the main reason for the high concentrations of particulate matter with diameter less than 10 micron.

So how do you combat that in your everyday life? An air purifier is a start.

The Dyson Pure Cool captures 99.95 per cent of allergens and pollutants in the air. The Pure Cool can capture potentially harmful ultrafine particles as small as 0.1 microns from household air. How small is 0.1 microns? To put it in context, a dust mite is around 100-300 microns, beach sand is over 100 microns, and particulate matter of size 0.1 microns (PM0.1) are roughly 100 times smaller than a human hair. Even if you don’t see the difference, the difference has been made.

But I wasn’t willing to vouch for this without extensively trying it. I set mine in my room for the last month, leaving it on almost constantly (which isn’t a problem energy-wise, as it uses about as much energy as a light bulb, Dyson told me).

I am noticing a drop in dust, I’m sleeping easier, and the air in my room feels fresher than it ever has before. Especially with a cat, I don’t know how I lived without this product before.

According to James Dyson, who founded the company off of his innovative bagless vacuum cleaners, “There is more to air than meets the eye. Dyson engineers focused on capturing ultrafine particles as small as 0.1 microns, and 450 prototypes later, we developed the Pure Cool purifier. Our unique 360° Glass HEPA filter is made of 1.1 square metres of constructed borosilicate microfibres, pleated 254 times; it means we can capture 99.95 per cent of particles, as small as PM0.1.”

Especially with summer coming, a fan that is actually cleaning your air more effectively is the kind of summer luxury I can easily endorse.